Beer InCider Experience is excited to announce its debut in yet another craft beer capital, Melbourne, kicking off at the Melbourne Showgrounds.
Founded by former lawyer, Marty Keetels, the Beer InCider Experience has been a fixture of Brisbane’s festival circuit for the past five years as a destination for craft beer, cider, music, art, food and good times.
Known for its fiercely independent format of local, interstate and international breweries and cideries, festival-goers can sample widely and discover new homegrown favourites.
Beer InCider will feature food trucks, pop-up restaurants, and a curated program of panel sessions with brewers and key industry players. A Ping Pong Arena with mini-stadium seating for those game enough to try Berlin-style ping pong will go hand in hand with the festival’s signature tasting paddles that take the shape of a ping pong racquet.
General admission tickets will include a festival program, an environmentally-friendly reusable festival cup and free public transport to and from the event, starting at $40 plus booking fee.