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Toy Shops of Melbourne

Whether your little one is a toddler or approaching their tweens, there’s no denying the magic of a good toy shop. Here are some of the best toy stores in Melbourne.


The Big Dreams [267 High Street, Northcote] toy store has so much to offer to its customers. It can be described as an ‘emporium of treasures’ for not only children but also parents. The colour and vibrancy of this store makes for a magical place to shop that’s sure to put a smile on the face of shoppers, young and old. Products are sourced both locally and overseas, including nostalgic toys reminiscent of the past such as wooden cars and rocking horses. It gives the kids of today the chance to enjoy the classic and much-loved toys of the past. Big Dreams doesn’t only offer toys, but also kids clothing, décor and party supplies. Adults can also find a special treasure here, such as an iconic wooden Melbourne Tram. This one is certainly worth a look!


Step inside Tree Top Toy Shop [353 Sydney Road, Brunswick] and be transported to a whimsical place with the feel of an enchanted forest, perfect for sparking a child’s imagination. The owners have recreated the toy-store experience of years gone by, when they were a magical place for children to play, explore and get lost in. It offers a wide range of products, from trendy shoes and gumboots to light-up duck lamps, and prides itself on offering a range of Australian-made, ethically-produced toys. Additionally, the products in this store aren’t covered in wrapping or boxed up; Instead, children can play with the toys before they’re purchased. Head down to try some toys before you buy and enjoy an old-school toy store experience.

Hero Image: bigdreams.com.au
Image Credit:

Tree Top Toy Shop, Brunswick


A teddy bear can be something a child becomes attached to and relies on. When they grow older teddies then become sentimental and something that is treasured forever. The Teddy Bear Shop [385 Bourke Street] has been a go-to spot to find that special teddy since it opened in 1992. Its collection includes a varied range of teddy bears, from the original Teddy Bear to much-loved characters such as Peter Rabbit and Elmo. Each bear even comes with a birth certificate upon purchase, making it that little bit more special. The trip into the CBD will be worth the memories made with a teddy bear from this shop! 


The Kidstuff [14 Church Street, Brighton] brand has been around since 1969 with many stores scattered throughout Sydney and Melbourne. Despite the size of the brand, with knowledgeable staff and a wide range of kid’s toys, Kidstuff very much has a local store feel. The Brighton store is situated on Church Street and embodies all the great values that Kidstuff represents. It sells toys that are ‘for a brighter future’, which educate and inform children of all ages. Kidstuff is more than just another shop, it’s the place where dreams are born, so why not head down check it out with your young one.  

Image Credit: facebook.com/kidstuff.com.au

Kidstuff, Brighton


Honeybees [264 Glenferrie Road, Malvern] is a family-owned toy store that specialises in wooden toys for imaginative play. The store offers mostly wooden toys made from materials sourced from sustainable forests. The owners are also passionate about ‘real play’ and they believe that colours and textures nourish a child senses and help them grow. Head in store to see the toys yourself and feel a sense of nostalgia, and perhaps even pick something up for the kids. 

Image Credit: facebook.com/honeybeetoys

Honeybee Toys, Malvern


If you’re in Melbourne’s west and looking for beautifully made toys, perfect for that last-minute birthday present, Enchanted Years [23 Ferguson Street, Williamstown] has you covered. Not only is the store full of toys that wouldn’t be out of place in a perfectly Scandi-styled kids room, but the staff are so welcoming you’ll feel like you’re visiting an old friend. Browse its impressive range of plush toys, illustrated books and quirky knick-knacks that cater to kids of all ages. If you’re looking for something to stimulate young minds, make a beeline towards their range of STEM toys that assist in the development of science, technological, engineering and mathematics skills — you can never start too early! If you’re buying a gift for a niece, nephew or your little one’s bestie and need some pointers, chat to their knowledgeable staff about their recommendations — they’ll even gift wrap your purchase for you.


We find Jasper Junior [331/339 Bourke Street, Melbourne] to be one of the most interesting and magical toy stores that we have discovered on our quest to find the best. This now very successful store began as a section in a coffee shop in 1996, displaying a few interesting and quirky pieces. It then grew and the first Jasper Junior store was born in Brunswick Street, Fitzroy. However, the real magic happened when they opened a second store in the historic Royal Arcade. This two-storey wonderland has now become a popular tourist attraction and a toy haven for children and the staff are even dressed as fairies! Jasper Junior ‘aims to support parents and families in their endeavours to educate and entertain children through play’ and they do this exceptionally well. 

Jasper Junior, Melbourne

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